Commentary: Virtualization Poised for a Shakeup in 2008


By Salvatore Salamone
OPINION | Companies are increasingly turning to virtualization to reduced operating costs, consolidate servers, and simplify the deployment and management of applications.

For many, VMware -- the dominant player in the field -- is synonymous with virtualization. But the market seems primed for significant changes.

Indications of a change have been brewing all year. Citrix acquired XenSource, adding some marketing force and service support muscle for its customers interested in the virtualization technology. Last month, Oracle entered the fray, announcing Oracle VM, its virtual machine server certified to work with the Oracle database, Fusion Middleware, and Oracle Applications.

This month, Microsoft released a beta version of Hyper-V, its hypervisor technology for Windows Server 2008 (which is to be launched in late February). The Hyper-V beta was released sooner than expected.

Entry by these players is certain to gain the attention of IT managers. Of course, the big question is whether Microsoft can increase its presence in the market at the expense of the clear current market leader, VMware.

As we all know, this would not be the first time Microsoft incorporated something into an operating system and changed the marketplace. A slew of communications software companies that sold dial-up management software disappeared after dial-up networking was incorporated into the Windows operating system. IP protocol stack vendors met similar fates. And do we even need to mention browser vendors?

Perhaps VMware’s lead will be too large to overcome. For its part, VMware has not stood still. It has added enterprise-class features for load balancing, high availability, backup, and zero-downtime maintenance. Additionally, the company has developed technology for a virtual desktop infrastructure, and it launched a virtual appliances effort that is broadly supported by many third-party software developers and vendors.

Still, with Oracle, Citrix, and Microsoft all taking dead aim on the market, 2008 is certain to be a wild time for IT managers looking for virtualization solutions.

What do you think? Drop me a note at s.salamone@att.net and tell me which vendor you think will make the greatest strides in virtualization in 2008.

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This article first appeared in Bio-IT World’s Inside IT newsletter. Click here for a free subscription to Inside IT.

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